Horsepower Xp offers design guidance and implementation resource to build interaction with new audiences, whilst supporting you in maintaining healthy relationships with your long-term racegoers who have supported racing long before Twitter came to be.
Our team, with several decades of racing industry experience and communications portfolios, will work with you to create a bespoke plan that is both results-based and budget-conscious to make a positive impact on raceday footfall, brand exposure and ultimately, gate income and regular visits.
Members of the Horsepower Xp team at Goodwood Festival 2018.
A smart, digital programme aligned to your overall marketing wants, and needs, will add value.
An engagement plan for your racetrack or racing business, identifies who you want to attract. This sets out to entice new, and repeat customers, and then delight on track. A clear follow up plan in terms of promotion of the next fixture, events or non-raceday facilities requires good data which we will work with you to capture.
Highlighting race card entries
Promoting races; Heritage, Pedigree of winners’ pathways
Develop content around the horse/jockey/yard
Build expectation of the thrill, the course, the crowd
Deliver content from the audience into the raceday experience
Targeted approach to special events
Drone footage of the facilities