Build your audience

Horsepower Xp offers design guidance and implementation resources to build interaction with new audiences, whilst supporting you in maintaining healthy relationships with your long-term clients and customers who have supported racing long before Twitter came to be.




The front cover of the URSA Major November Newsletter, design by Horsepower Xp.

Design and Print

Holland Alexander has over 12 years’ experience in creative design for print. Brochures, banners, merchandise and bespoke items can be an effective way of promoting your brand quickly.

Social Media and PR

Driving audience engagement through digital channels is a crucial service that we can work on with you and your team on. Our digital audience-driven programmes seek to engage through interaction and direct contact. We can deliver PR campaigns, social media strategy and programming as a fast approach to connect with current and future customers and our team will develop a strategy that fits around your pace and profile level, with all content approved by you. The service can be set up for regular content contribution or used in the build up for higher profile events. It works around your preference.

Live and Experiential Events

Horsepower Xp features a number of senior level producers and event managers with over 5,000 event day’s experience from major festival productions for audiences in their tens of thousands to professional conferencing, award ceremony management to bespoke high-status hospitality events.

We bring modern, up-to-the-minute ideas and tools to our events and all programming and execution is bespoke to you the client.

We are also very practised in running small, more intimate events should our clients prefer a softer approach in a more relaxed setting. We are experienced in running the entire project or focusing on producing content, based on your requirements.

Our work

Horsepower Xp has assisted a newly launched stables in promoting its new business through brochure design and social media. The marketing material that we create is bespoke to each client, ensuring that the design effectively reflects the brand.

In 2019, we produced and managed The Syndicate Stable – the first event to be aimed at increasing awareness around and numbers participating in racehorse syndicate membership, held at Doncaster St Leger 2019.

Bespoke merchandise

Syndicate membership welcome packs

Launch events

Open days

Social media campaigns


Website design