Build your audience

Horsepower Xp offers design guidance and implementation resource to build interaction with new audiences, whilst supporting you in maintaining healthy relationships with your long-term racegoers who have supported racing long before Twitter came to be.

Our work

We are working with URSA Major Racing Syndicate to design & create their monthly newsletters to go out to their members. The marketing material we create is bespoke to each syndicate, ensuring that the design matches the brand.


Our team, with several decades of racing industry experience and communications portfolios, will work with you to create a bespoke plan that is both results-based and budget-conscious to make a positive impact on raceday footfall, brand exposure and ultimately, gate income and regular visits.

The front cover of the URSA Major November Newsletter, design by Horsepower Xp.

A smart, digital programme aligned to your overall marketing wants, and needs, will add value. 

An engagement plan for your racetrack or racing business, identifies who you want to attract. This  sets out to entice new, and repeat customers, and then delight on track. A clear follow up plan in terms of promotion of the next fixture, events or non-raceday facilities requires good data which we will work with you to capture. 

Highlighting race card entries

Promoting races; Heritage, Pedigree of winners’ pathways

Develop content around the horse/jockey/yard

Build expectation of the thrill, the course, the crowd

Deliver content from the audience into the raceday experience

Targeted approach to special events

Drone footage of the facilities