Horsepower Xp, working with the horse racing industry across audience engagement, experience design and major event production.


Connecting with audiences

Developing and maintaining relationships with audiences requires careful strategy and delivery.

The team at Horsepower Xp has extensive experience of delivering digital and live communications to a range of audiences.

Pivot to digital successfully

Whether you are a syndicate manager, trainer, owner, or racecourse, we know how to use creative techniques and build you a digital plan to generate the interaction and positive experience with your guests, members or buyers which are so vital in the current climate.

Bring the action to your customers

Creating websites, films, email marketing, social media account management, blogs, stakeholder and trade engagement and photography are key services that sync to improve a brand’s digital traction and user experience

Capturing horses in training, on the gallops, open days, owners experience on-course or regular trainer content pieces are key elements to build value and generate customer satisfaction, even whilst restrictions are in place.

Our sport needs more innovation

Members of the Horsepower Xp team alongside experience of delivering initiatives within horseracing, are also investors with long-term ownerships in various syndicates and hold decades-long passion for racing. 

A key driver for our work within the racing community is to nurture and add to the sustainability of the sport. An example of this focus saw the first-ever “Syndicate Stable” held at the St Leger meeting at Doncaster in 2019. A free-to-attend event for syndicates, the concept enabled twenty syndicates to meet with new and current shareholders and was deemed a great success.

At Horsepower Xp, we care about adding to the quality of experience both on-course and off-course, enticing audiences to experience the Sport of Kings, to become racing fans and racehorse owners.

To be connected to the Thoroughbred, is unparalleled in sport setting, or any live entertainment.

Horsepower Xp is owned by Holland Alexander UK Ltd