Horsepower Xp, working with the horse racing industry across audience engagement, experience design and major event production.
Developing and maintaining relationships with audiences whilst racing continues behind closed doors, or limited numbers on track, requires careful strategy and delivery.
The team at Horsepower Xp has extensive experience of delivering digital communications to a range of audiences.
Creating websites, films, email marketing, social media account management, blogs, stakeholder and trade engagement and photography are key services that sync to improve a brand’s digital traction and user experience
Capturing horses in training, on the gallops, open days, owners experience on-course or regular trainer content pieces are key elements to build value and generate customer satisfaction, even whilst restrictions are in place.
Members of the Horsepower Xp team alongside experience of delivering initiatives within horseracing, are also investors with long-term ownerships in various syndicates and hold decades-long passion for racing.
A key driver for our work within the racing community is to nurture and add to the sustainability of the sport. An example of this focus saw the first-ever “Syndicate Stable” held at the St Leger meeting at Doncaster in 2019. A free-to-attend event for syndicates, the concept enabled twenty syndicates to meet with new and current shareholders and was deemed a great success.
At Horsepower Xp, we care about adding to the quality of experience both on-course and off-course, enticing audiences to experience the Sport of Kings, to become racing fans and racehorse owners.
To be connected to the Thoroughbred, is unparalleled in sport setting, or any live entertainment.